Fashion, Slow Design
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Set up by NGO Redress, the EcoChic Design Award is a sustainable fashion design competition that inspires emerging fashion designers and students to create mainstream clothing with minimal textile waste. This years EcoChic Design Award had applications from 46 countries, all from designers competing to see who can cut waste out of fashion, forever. After narrowing the candidates down to 10 finalists, the chosen designers participated in an eight-day journey of workshops and challenges in Hong Kong. They explored issues of uniform waste, customer care, design and manufacturing.

On Thursday night British Designer Kate Morris was crowned the 2017 winner at the grand final show at HKTDC’s fashion week CENTRESTAGE. Her collection, which features bright and vibrant knitwear made from a mix of handcraft and new technologies, incorporated three sustainable design techniques – zero waster, up-cycling and garment reconstruction.

“I believe the fashion industry has reached a critical point and I want to part of the change – designing sustainable items of beauty for the masses is my dream and I am excited about winning this competition as it will me enable to contribute to a better future” Kate Morris


To celebrate the competitions talent, Fresh Fight is a playful editorial styled by Sean Kunjambu and photographed by Wing Shya that captures the mood of each of the 10 EcoChic Design Award finalists unique waste reducing designs. The shoot showcases what can be achieved when you mix boundless creativity, genuine innovation with a fight for change in fashion and on the planet with beautiful waste materials. Each look uses up-cycling, reconstruction and a zero-waste ethos juxtaposed against everyday items that are often discarded.

EcoChicDesignAward2017_FinalistFashionShoot_Indonesia_SarahDevinaSusanto_Photo Credit Wing Shya

Hand painted floral wide-leg trousers and oversized knot detail halterneck up-cycled from jute sacks. Design by Sarah Devina Susanto.

EcoChicDesignAward2017_FinalistFashionShoot_Japan_AyakoYoshida_Photo Credit Wing Shya

Multicoloured top up-cycled from secondhand textiles and damaged umbrellas, paired with up-cycled tatami skirt and wrap jacket reconstructed from secondhand kimonos. Design by Ayako Yoshida.

EcoChicDesignAward2017_FinalistFashionShoot_USA_ClaireDartigues_Photo Credit Wing Shya

Up-cycled and reconstructed hybrid shirtdress made from end-of-roll textiles and secondhand clothing. Design by Claire Dartigues.

EcoChicDesignAward2017_FinalistFashionShoot_Israel_LiaKassif_Photo Credit Wing Shya

Natural dye lace top overlaid white patchwork vest, up-cycled from waste textiles from bridal wear production. Design by Lia Kassif.

EcoChicDesignAward2017_FinalistFashionShoot_Netherlands_JoelleVanDePavert_Photo Credit Wing Shya

Layered top and tailored trousers up-cycled and reconstructed from secondhand clothing and textile swatches and embellished with paper receipts. Design by Joëlle van de Pavert.

EcoChicDesignAward2017_FinalistFashionShoot_UK_KateMorris_Photo Credit Wing Shya

Playful multicolour zero-waste knit dress made from reconstructed secondhand t-shirts. Design by Kate Morris.

EcoChicDesignAward2017_FinalistFashionShoot_USA_LinaMayorga_Photo Credit Wing Shya

“Equality” draped dress up-cycled from industry textile waste, paired with red corset (worn as headdress) up- cycled from damaged textiles. Design by Lina Mayorga.



To read more about winner Kate Morris and her designs, click here.


Photography: Wing Shya

Studio: Shyalala Workshop Ltd

Styling: Sean Kunjambu

Models: Xu Yao Yao, Zhang Yi Yan

Hair: Marco Chan, KMS Guest Artist, International Session Hairstylist, KMS

Make-up: Elaw Wong,


This entry was posted in: Fashion, Slow Design


A conscious collective of wanderings by two best friends dedicated to showcasing the best in sustainable slow design, creativity and travel.

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