Set up by NGO Redress, the EcoChic Design Award is a sustainable fashion design competition that inspires emerging fashion designers and students to create mainstream clothing with minimal textile waste. This years EcoChic Design Award had applications from 46 countries, all from designers competing to see who can cut waste out of fashion, forever. After narrowing the candidates down to 10 finalists, the chosen designers participated in an eight-day journey of workshops and challenges in Hong Kong. They explored issues of uniform waste, customer care, design and manufacturing.
On Thursday night British Designer Kate Morris was crowned the 2017 winner at the grand final show at HKTDC’s fashion week CENTRESTAGE. Her collection, which features bright and vibrant knitwear made from a mix of handcraft and new technologies, incorporated three sustainable design techniques – zero waster, up-cycling and garment reconstruction.
“I believe the fashion industry has reached a critical point and I want to part of the change – designing sustainable items of beauty for the masses is my dream and I am excited about winning this competition as it will me enable to contribute to a better future” Kate Morris
To celebrate the competitions talent, Fresh Fight is a playful editorial styled by Sean Kunjambu and photographed by Wing Shya that captures the mood of each of the 10 EcoChic Design Award finalists unique waste reducing designs. The shoot showcases what can be achieved when you mix boundless creativity, genuine innovation with a fight for change in fashion and on the planet with beautiful waste materials. Each look uses up-cycling, reconstruction and a zero-waste ethos juxtaposed against everyday items that are often discarded.
To read more about winner Kate Morris and her designs, click here.
Photography: Wing Shya
Studio: Shyalala Workshop Ltd
Styling: Sean Kunjambu
Models: Xu Yao Yao, Zhang Yi Yan
Hair: Marco Chan, KMS Guest Artist, International Session Hairstylist, KMS
Make-up: Elaw Wong, thelook-studio.com