Jiminy is a conscious collective of wanderings by two best friends, dedicated to showcasing the best in sustainability, slow design, creativity and travel.

Born in Devon and bred in Yorkshire (where she met Danni!) Emily is passionate about the great outdoors, the sea and travel. After completing a degree in Fashion Promotion and Styling, she realised that there was a need for a platform that celebrated sustainability within the industry,

‘Going from shoot to shoot I became aware of the ecological and environmental impact that we were having through designing, shooting and marketing beautiful clothes. I began sourcing from designers that were transparent in their production methods, and that considered and reduced their environmental impact. That’s when I realised that there were not platforms on which to publish and promote sustainable, carefully designed fashion works. The idea for jiminy was born!’

She recently volunteered in Cambodia working within a local village community, and in the jungle with rehabilitated elephants. Soon she will be embarking on a round-the-world adventure.

Danni is from a small village in North Yorkshire. Growing up Danni dreamt of travelling the world, and following a spurt of wanderlust she lived in Tenerife for a year, after which she moved to Devon (Emily is a tad jealous). Danni is completing a degree in Jewellery and Silver smithery, focusing on sustainable and innovative materials.

‘When we both realised that we were lusting after the same thing – a platform that celebrates designers who create beautiful works of art with minimal impact to the social, ecological and natural environments, that was it! Despite being at opposite ends of the country our passion for sustainability and travel unites us wherever we go. Jiminy was born!’

Danni loves to mountain bike (the south coast especially), cook and she travels as much as she can. Her most recent trip took her to South America and deep into the Amazon Rainforest, and soon she will be heading off again with her backpack in tow!